Automations

Your event runs on autopilot, you stay strategic

Organizing an event already takes all your energy. Between logistics, vendors, team coordination, and last-minute surprises, it's hard to remember to send the right messages at the right time. The result: reminders go out too late or not at all, attendees arrive confused on the big day, and once the event is over, you forget to collect the feedback that would improve the next edition. Sweescape automates these repetitive and time-consuming tasks. You set up your communication sequence once, and the platform executes everything for you, at the right time, with the right message. You keep control over the strategy; the system manages the execution.

Concrete automations for every stage of your event

Sweescape automations cover the entire lifecycle of an event, from registration to post-event feedback. Before the event: Schedule a D-2 reminder email to confirm your attendees' presence. Include practical information: address, schedule, access code, map. This reminder significantly reduces the no-show rate and improves the attendee experience right from the start. On D-Day: Automatically send a welcome SMS in the morning. A short, personalized message that sets the tone and builds anticipation. Your attendees feel expected, guided, and valued. After the event: Trigger a thank-you email a few hours or days after the end. But most importantly, directly integrate a link to your satisfaction form. This automation changes the game completely: you systematically collect actionable feedback without having to think about it manually. These examples are just a glimpse. You can create automations for any stage: registration confirmation, follow-up for non-registrants, venue change announcement, invitation to the next event for satisfied attendees.

Email or SMS: choose the right channel for each moment

Each automation can be sent by email or SMS, depending on the context and urgency of the message. Emails are perfect for detailed communications: complete reminders with all practical information, structured thank-you emails, feedback invitations with several paragraphs. SMS is essential for short and urgent messages: immediate registration confirmation, same-day reminder, alert in case of a last-minute change. Their open rate close to 98% ensures your message will be read quickly. This flexibility allows you to adapt your communication to every situation without multiplying tools or interfaces.

Program once per event, let it run automatically

The real power of automations lies in their autonomous execution. For each event, you configure your communication sequence only once: reminder at D-2, welcome SMS on D-Day, post-event feedback. Once set up, this sequence runs automatically at the defined dates and times, without manual intervention from you. You no longer have to think "oh no, I forgot to send the reminder" the night before. The system takes care of it. Managing multiple events simultaneously? Each event executes its own automation sequence independently. Organizing 10 different seminars in the same month? You configure each one once, and the 10 sequences run in parallel without collision or confusion. This approach ensures that every event benefits from professional and systematic communication, even when you are overwhelmed or traveling.

Everything centralized: from configuration to feedback analysis

Unlike fragmented solutions that force you to juggle between your event management tool and third-party emailing platforms, Sweescape centralizes the entire process. You create your event, configure your automations, track sends, and collect feedback, all from a single interface. No need to manually synchronize contact lists, export CSVs, or set up complex webhooks. This native integration eliminates friction points and risks of error. Your automations work as soon as the event is created, without prior technical configuration. You focus on the content of your messages; the platform manages the rest. Feedback collected via your post-event automations is directly analyzable in SweeAnalytics. The integrated AI compiles all responses, identifies trends, and extracts areas for improvement. You get an actionable summary in seconds, without having to manually read hundreds of answers.